The quarter opens with the two largest search groups on the calendar. The real estate track builds the lead generation guide every other agent piece links back to. The agency track opens on proposals, RFPs, case studies and pitch decks.
Six per track. Each carries a funnel label, since a roundup that compares platforms and a definitional guide do different jobs and should not be judged the same way. One question per article, with its own address. Volume figures are approximate and drawn from third party tooling, so they are best read as relative rather than exact.
Anchors the real estate track for the quarter and gives every other agent piece a place to link back to. The group runs at roughly 4,900 searches a month with difficulty in the low thirties, and this is open ground.
Buyers close in weeks and sellers take six to eighteen months, which makes the seller side a natural fit for automated follow up. The comparison shape also picks up a query set the pillar cannot cover on its own.
Cost ranges by platform, realistic conversion rates and the break even arithmetic. The honest answer, that paid leads work when a nurture system sits behind them, arrives at the product without a pitch.
The strongest opening in the group. Positions on the anchor term sit well down the second page, which leaves room for a piece that treats the time cost honestly rather than promising something for nothing.
Procedural and specific, which is the shape answer engines quote. It also demonstrates instant automated response as a working system rather than describing a feature.
Sits directly beneath the September lead generation guide and catches the commercial end of that search group, where someone is choosing a provider rather than learning the subject. Difficulty runs from the high thirties to the high forties and there is no page here yet.
Opens the largest group on the calendar. Structure, pricing presentation, scope definition and the sections clients actually read, with a template and a worked example.
High volume, and a natural home for Constant Contact customer results. Covers the definitional entry and the practical structure in one piece.
A more contested group than the others here, so the piece leans on specifics: slide order, the numbers clients look for, and what to leave out.
Recommended as a refresh of the existing 2017 post at /blog/marketing-agency-pitfalls/ rather than a new page, since that article covers the same ground and still promotes a retired programme name.
The format is proven in this space and the position is currently held by affiliate platforms and form builders rather than by any of the platforms being compared. Constant Contact appears inside at least one of those existing lists, which makes owning the roundup itself the natural move. Compares commission model, margin, enablement and directory access across the programs agencies actually evaluate.
Agencies, freelancers and consultants running marketing for clients. These pieces cover what they want to know before choosing a platform and before choosing a partnership model.
Agents and brokerages building a list they own. These pieces cover the questions that come up in the first two years of practice.
Twelve articles ship every month.
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