Two tracks: Real Estate and the Agency Partner Program. Each article targets a defined search group, opens with the answer rather than the preamble, and carries the markup an answer engine needs to quote it. Each one points at a single destination.
Twelve articles a month across two tracks, six each, delivered around the first and the middle of each month. Each month takes one search group per track and covers it properly: a guide that holds the main question, and five pieces that each answer one specific question completely and link back to it.
The opening month. Everything delivered and readable in full.
The quarter opens with the two largest search groups on the calendar.
October covers the two commercial questions each audience asks next.
November turns to what happens after a lead arrives.
December is timed for January planning.
Eight posts a month in the Constant Contact Community, written in the peer to peer voice of the boards rather than the editorial voice of the blog. They cover the same two audiences from the other side, catching the questions partners and agents ask each other rather than the ones they type into a search box.
The opening month. Everything delivered and readable in full.
Agents compare where their business actually came from.
Local visibility on the agent side.
Agents share how they segment and what they send past clients.
New agents get practical answers on setup and budget.
Both tracks serve one audience and one destination. Search groups are chosen so that each month builds depth on a single subject rather than spreading thin across unrelated topics.
Agencies, freelancers and consultants running marketing for clients. Six articles a month on winning work, agency economics, partnership models and client retention.
Agents and brokerages building a list they own. Six articles a month covering lead generation, local visibility, the database, and setting up independently.
Search volumes throughout are approximate. They come from third party tooling that reports ranges rather than exact counts, so they are most useful for comparing one group against another. Anything that goes into a target is worth restating from first party tooling first. Positions are described the same way, as page one or page two rather than an exact number, since they move week to week.
Every piece targets a question people are already searching.
Open the blog calendar ›